LOUD Names Alex Nelson President & GM, Music Gear Group
Fully autonomous team to deliver world-class customer responsiveness and innovation
WOODINVILLE, WA – July 21, 2011 – LOUD Technologies Inc. (“LOUD”) today announced that Alex Nelson, formerly LOUD’s VP of Worldwide Sales, will lead its newly expanded Music Gear (“MG”) Business Unit in the elevated role of President and General Manager. This move completes the alignment of all brand strategy, product development, engineering, product management, demand planning, operations, marketing, training sales and service for its Ampeg, Crate, and Mackie brands under the now fully autonomous MG Business Unit.
"Alex is perfectly suited to lead our MG Business Unit and will establish both a long-term strategic plan for the business as well as deliver entirely new standards for service, partnership and innovation to our customers worldwide,” said Mark Graham, LOUD CEO. “This also completes the organizational decentralization effort LOUD initiated earlier in the year, and establishes three fully autonomous business units within the Company: EAW, Martin Audio and MG – each led by a General Manager with full span of control over their respective businesses and brands’ positions."
As part of the realignment, John Boudreau will assume the expanded role of SVP Product Lifecyle Management and will report to Nelson. In this role, Boudreau will now manage all aspects of the Ampeg, Crate and Mackie product lines – from conception and launch, to support and obsolescence.
"“By aligning post-sales support and service with product design and product management, we will shorten the feedback loop between the market and those best able to respond to customer needs and changing market conditions,” explained Graham. “Alex and John are a formidable team and this new structure will enable them to channel their experience, energy and creativity to become the driving force in this industry that they are capable of. I am proud of the quality and depth of the entire MG Group, and with Alex and John at the helm, they will set a new industry standard for service and innovation."
About LOUD Technologies Inc.
LOUD Technologies Inc. (NasdaqCM: LTEC) is one of the largest manufacturers and marketers of professional audio and music products. As the corporate parent for world‑recognized brands including Alvarez, Ampeg, Crate, EAW, Mackie, Martin Audio and TAPCO, LOUD produces a wide range of digital recording products, loudspeakers, commercial audio systems, audio and music software, guitars, guitar and bass amplifiers and orchestral string instruments. LOUD’s brands may be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including churches, nightclubs and retail locations, and on major musical tours. For more information, please see our website: www.loudtechinc.com.
Forward-Looking Statements
This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about the Company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and the following: changes in demand for the Company's products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, constraints on supplies of critical components, excess or shortage of production capacity, difficulties encountered in the integration of acquired businesses and other risks discussed from time to time in the Company's Securities and Exchange Commission filings and reports. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic and international economic conditions. Such forward-looking statements speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.
For more information please contact: LOUD Technologies Inc. – 16220 Wood-Red Road N.E. – Woodinville, WA 98072 – Phone: (425) 487-4333 – Fax: (425) 487-4337 – Internet: www.loudtechinc.com.
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