LOUD Appoints Clifford Nathan to General Manager, China
Will set market strategy, manage IP and provide in-market counsel to Ampeg, EAW, Mackie and Martin Audio Chinese distributors
Shenzhen, China – July 28, 2011 – LOUD Technologies Inc. (“LOUD”) today announced the appointment of Clifford Nathan to the newly created position of General Manager, China. In this role, Nathan will partner with the Company’s EAW, Martin Audio and Music Group (Ampeg, Crate and Mackie) distributors to set go-to-market strategy and build corresponding marketing plans for each brand. He will also manage LOUD’s business interests, including the enforcement of all intellectual property, throughout China. Based in Dalian, Nathan will report to Davwinder Sheena, LOUD’s APAC Managing Director.
"Clifford is a rare breed and a real asset,” explained Sheena. “He’s a former creative director for a Hong-Kong-based advertising agency, a trained architect, revered live sound engineer, seasoned pro-audio industry businessperson, and speaks four Chinese dialects. With this background, he’s ideally suited to partner with each of our distributors and construct a solid bridge back to our worldwide business units to bring new ideas, energy and Company resources to the China market."
Nathan’s most-recent professional-audio experience includes three years with Digidesign/Avid during which time he successfully launched Venue and positioned it as the top-selling digital console in Northern China.
About LOUD Technologies Inc.
LOUD Technologies Inc. (NasdaqCM: LTEC) is one of the largest manufacturers and marketers of professional audio and music products. As the corporate parent for world‑recognized brands including Alvarez, Ampeg, Crate, EAW, Mackie, Martin Audio and TAPCO, LOUD produces a wide range of digital recording products, loudspeakers, commercial audio systems, audio and music software, guitars, guitar and bass amplifiers and orchestral string instruments. LOUD’s brands may be found in professional and project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications including churches, nightclubs and retail locations, and on major musical tours. For more information, please see our website: www.loudtechinc.com.
Forward-Looking Statements
This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about the Company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and the following: changes in demand for the Company's products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, constraints on supplies of critical components, excess or shortage of production capacity, difficulties encountered in the integration of acquired businesses and other risks discussed from time to time in the Company's Securities and Exchange Commission filings and reports. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic and international economic conditions. Such forward-looking statements speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.
For more information please contact: LOUD Technologies Inc. – 16220 Wood-Red Road N.E. – Woodinville, WA 98072 – Phone: (425) 487-4333 – Fax: (425) 487-4337 – Internet: www.loudtechinc.com.
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